KitKats, gotta love em. Each bar consists of fingers composed of three layers of crème-filled wafer, covered in an outer layer of chocolate. Each finger can be snapped from the bar one at a time. It is not just a chocolate bar; it is a way of living. Who did not ‘have a break’ eating a KitKat?
Apparently the orangutans in the rainforests of Indonesia are not that fond of the chocolate treats. Greenpeace holds Nestlé – the producer of KitKat – responsible for destroying rainforests to get cheap palm oil, a key ingredient of the chocolate bar. The rainforests are also the natural habitat of the orangutan and having a break while your own home is destructed is pretty difficult.
Today Greenpeace released a commercial in the typical KitKat style in order to raise awareness among the consumers of KitKat and to ask them to give the orangutan his well deserved break. It is a pretty in-your-face video in which the chocolate fingers of the KitKat turn out to be the fingers of the orangutan and the crème-filling is its blood. Bon appétit!
In general I am not a fan of the use of shock advertising in the social sector, because it seems to have lost its effect a long time ago. In this case I do like the video, because the message is not only direct, but it also takes away your appetite. The association of the orangutan’s hairy and bloody finger with this chocolate bar will make me think twice when I need a break.
Besides that the video’s direct style fits an organization like Greenpeace and the fact that it is a spoof on a KitKat commercial gives it an interesting mix of humor and seriousness.
Don’t just give the orangutan a break, but stop Nestlé from destroying rainforests for palm oil. You can read more and take action by clicking here.
I wrote this post for social advertising blog Osocio.
