Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Creative Director: Martin Mercado
Art Directors: Demian Veleda, Matías Varise
Copywriters: Demian Veleda, Matías Varise
Illustrator: Eduardo Torassa
Via: ibelieveinadv
According to the new commercial for beer brand Quilmes God is Argentinean. After the hand of God they apperently completely incorporated Him into the technical staff of the national selection. His Son is already playing for the Argentinean squad so it kinda makes sense. Too bad the Devil invested in the world cup as well…
How many world cup commercials are directly targeted to women? Not that many. This Jillz ad – Heineken’s attempt to make women use their products – is an interesting exception. Still a bit sexistic; it confirms the idea that woman only watch football to see the players’ legs. But what is wrong with bringing sexy back to ‘the game’?
I kind of liked this commercial when I thought there was only an Argentinean version, but I guess the crisis hit Coca-Cola Latin America as well; they use the same commercial for Argentina, Chile and Paraguay! Not very smart in my opinion. Advertising should be customized for local markets and especially during a World Cup when national pride plays an important role you can not just use the same commercial for 3 rival/neighbour countries.
Another great Nike ad, originally created as part of a campaign for Nike Japan with AKQA San Francisco.
Nike chase from ilovedust on Vimeo.
Nice campaign for soft drink brand Paso de los Toros by BBDO Argentina. There is nothing wrong with REVENGE… in this way!
Paso de los Toros Tonic Water – Immortal Revenge from BBDO argentina on Vimeo.
It’s not just air, it’s special air! Would be great if you could choose your favorite type of Air. I would buy Messi’s air. Oh damn, he is not Nike. Sign him up!
This World Cup year is very important for many advertisors around the world and pushes them to make the greatest commercials. Till now this PUMA ad took my attention. PUMA kinda adopted the African football some years ago so they have to deliver this year. This ad is a fantastic start. Goose bumps!
The World Cup is on it’s way so time for Nike to start releasing cool stuff again. Check out this short film introducing the new Brazil shirt for example. Great illustrations of Brazilian artist Speto. Time for me to study Portuguese.
Via: Direto do Forno
Argentina’s national beer brand Quilmes is known for its great marketing and advertising. Founded by German immigrant Otto Bemberg in 1888 in the city of Quilmes, Buenos Aires Province, the brand has created a clear, original and consistent image. Consistency can be seen in their tagline “El Sabor del Encuentro” (‘The Taste of the Encounter’) which is the same for many years. A television spot which became a classic in Argentinean advertising using this phrase is the “Elsa Bor de Lencuentro” ad.
The new campaign ‘Lugares’ is created around the idea of what would have happened if Quilmes was not founded in Quilmes, but in another town. Obviously the name of the beer would have been different. This could have led to very long brand names like Comandante Nicaor Otamendi or names leading to general confusion (because of their significance form example). Young & Rubicam Argentina created a few different television ads showing these possible situations in a very funny way. (It helps if you speak a little bit of Spanish.)
The ad finishes with the statement that if the name would have been different, the taste would still be the unmistakable ’sabor del encuentro’.
It is a great and successful campaign not just because the ads are very funny, but because it includes all Argentineans. It is ‘their’ beer. The print campaign makes this even more clear by adapting their billboard ads dependent on the city and even neighborhood. In Rosario I saw a special version for neighborhood Arroyito. I like this what I call ‘glocal’ approach.
Cliente: Cervecería y Maltería Quilmes
Agency: Young & Rubicam
Creative Directos: Darío Rial & Diego Tuya
Creative team: Diego Tuya, Darío Rial, Ignacio Galardi, Paulina Ordás, Fernando Meccia, Federico Aubone, Carolina Aguilar