Cumbia is seen by highbrow critics as something you don’t even clean your ass with. We can agree, both lyrical and musical most cumbia is not really the most tasteful music. Is it music anyway? Mmm. But then watch this remix of Major Lazer’s Hold the Line by the duo Frikstailers from Cordoba, Argentina. The hawt video clip featuring the amazing Tranqui Yanqui, aka the King of Cardboard, makes you wanna move for sure. I love it when something so bad, turns in something so good!
Via: WUBA
Lanuage lessons can be so boring. Try the Japanese method for a change. You might even lose weight at the same time!
Great Nike SB ad for the new Zoom Air Paul Rodriguez III featuring Paul Rodriguez himself!
Trying to live every day like this…
Via: Swordfish
The last weeks Argentina has been talking about ‘the curious case of Javier Mascherano’. Mascherano is a famous Argentinean football player playing for Liverpool FC, captain of the national team and known for his mental and fysical strength. The buzz occurred when Argentinean journalist Luis Dapelo began to release material of an extensive research on Mascherano.
Dapelo started his research when he received a note saying ‘tell them the truth’. The note came with a file containing Mascherano’s medical records revealing some strange results. Check out pictures of the document here. The medical results showed that Mascherano had such a great fysical condition there were doubts whether this could be natural. After receiving more secret information about a suspicious looking hospital the journalist found this picture of Mascherano with a big scar on his chest.
It turned out to be one of the few pictures of Mascherano showing his chest. Together with this draw by a doctor showing the incridible distances Mascherano runs during a match the main question was ‘How is it possible Mascherano runs that much?!’
Journalist Luis Dapelo made movies during his research and released those movies on his blog ‘El Caso Mascherano’. The videos found their way to YouTube and to the national media which invited Dapelo to tell his story in many different television programs.
The reactions of the audience were strong. Basically Dapelo accused their beloved player of being a phony. Those reactions got even stronger (and funnier) when Dapelo revealed the results of his research after receiving more information: Mascherano got his incredible fysical condition from the latest technology Multijet engine by Fiat!
The curious case of Javier Mascherano is a very succesful viral campaign using different media to tell an original story. The journalist Luis Dapelo does not exist, but was given an identity by creating a LinkedIn-profile, a Facebook-page, a Flickr-account and a Twitter-account (which could have been used better). In a televisionized country like Argentina where football is one of the favorite topics this viral campaign was highly successful. A part of the time on television was paid for, but the biggest part was based on free publicity.
Funny thing is that even after it got really obvious it was a campaign for Fiat, people still believed Dapelo was a real journalist. They asked how Mascherano could pass the metal detectors at airports and if the Gatorade power drink contained petrol in Mascherano’s case to keep his engine running. People also started to make very entertaining spoofs of the campaign.
Great work by Fiat and agency Leo Burnett lead by Sebastián Olivieri and Pablo Capara. Check the official campaign blog on the Caso Mascherano here.
…crime, everything is out of control. It’s Anarchy!
According to blond Republican strategists, apparently. In the Fox News show of Bill O’Reilly two very world wise ladies got the chance to scare the poor viewers. I’m closing my doors tonight!
This is the response of a citizen of Amsterdam giving his opinion using… facts!
Source: BoingBoing
Without trying to be offensive to those who really got ill (or worse) from swine flu or H1N1, the current hysteria as experienced in Argentina might be a bit too much. You can’t turn on radio or television without hearing warnings about the new flu. Apparently in Europe will get the worse part this winter. But the flu ain’t that nu! In 1976 authorities in the US already warned for the swine flu by a series of quite entertaining ads. Entertaining as long as you are healthy that is.
Source: The UnCoolHunter
I honestly think it’s one of the coolest board games, but the classic Mattel game invented by Alfred Butts might have a nerdy image. Till now! Watch the 3 ads by Ogilvy & Mather Paris and animated by Wizz and it will change your mind. I would never have expected these quite artistic video’s for a product like Scrabble. But isn’t it great when advertising surprises you? Very R-E-F-R-E-S-H-I-N-G; that’s 17 points word value and 50 points bonus. Calculate it with the Scrabble Score Calculator.
Thanks to CR Blog; I had to use their title.
Skyskraper had the great idea to release every month a media event related T-shirt. This month’s version is, of course, dedicated to the SWINE.
100% cotton and they will ship to you within 28 days. Cost £15.99 + Shipping.
Get yours here…
Source: Design You Trust