Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
Chief Creative Officer: Martin Mercado
Creative Director: Martin Mercado
Art Directors: Demian Veleda, Matías Varise
Copywriters: Demian Veleda, Matías Varise
Illustrator: Eduardo Torassa
Via: ibelieveinadv
According to the new commercial for beer brand Quilmes God is Argentinean. After the hand of God they apperently completely incorporated Him into the technical staff of the national selection. His Son is already playing for the Argentinean squad so it kinda makes sense. Too bad the Devil invested in the world cup as well…
This has to be one of the weirdest commercials made for the coming world cup. I have to say that the ads for Axe in Argentina are getting weirder all the time. Not sure whether I really like it, but I rather have weird stuff that makes me think whether I like it than brands and agencies repeating the same boring concepts over and over again.
Agency: Ponce Buenos Aires
Creative Director: Ricardo Armentano; Joaquin Cubria; Analia Rios
Creative: Juan Pablo Lufrano; Norberto Vatrano
Director: Armando Bo
Production: Rebolucion
Producer: Mariano Avellaneda; Axel G Linari
Director of Photography: Cristian Cottet
Post Production: Pickle
Editor: Gustavo Macri; Patricio Pena
Music: Animal Music
Brand: Axe Play 2010
I kind of liked this commercial when I thought there was only an Argentinean version, but I guess the crisis hit Coca-Cola Latin America as well; they use the same commercial for Argentina, Chile and Paraguay! Not very smart in my opinion. Advertising should be customized for local markets and especially during a World Cup when national pride plays an important role you can not just use the same commercial for 3 rival/neighbour countries.
Last Friday I represented Argentinean magazine atypica at O.K. FESTIVAL in The Netherlands; a festival for independent magazines. It was great to meet people who do what they do not because of the money (most independent mags actually loose money), but because of LOVE and the FUN they have making the magazines. If you still don’t know what my friends at atypica do, it’s time to check them out!
Nice campaign for soft drink brand Paso de los Toros by BBDO Argentina. There is nothing wrong with REVENGE… in this way!
Paso de los Toros Tonic Water – Immortal Revenge from BBDO argentina on Vimeo.
Cumbia is seen by highbrow critics as something you don’t even clean your ass with. We can agree, both lyrical and musical most cumbia is not really the most tasteful music. Is it music anyway? Mmm. But then watch this remix of Major Lazer’s Hold the Line by the duo Frikstailers from Cordoba, Argentina. The hawt video clip featuring the amazing Tranqui Yanqui, aka the King of Cardboard, makes you wanna move for sure. I love it when something so bad, turns in something so good!
Via: WUBA
Argentina’s national beer brand Quilmes is known for its great marketing and advertising. Founded by German immigrant Otto Bemberg in 1888 in the city of Quilmes, Buenos Aires Province, the brand has created a clear, original and consistent image. Consistency can be seen in their tagline “El Sabor del Encuentro” (‘The Taste of the Encounter’) which is the same for many years. A television spot which became a classic in Argentinean advertising using this phrase is the “Elsa Bor de Lencuentro” ad.
The new campaign ‘Lugares’ is created around the idea of what would have happened if Quilmes was not founded in Quilmes, but in another town. Obviously the name of the beer would have been different. This could have led to very long brand names like Comandante Nicaor Otamendi or names leading to general confusion (because of their significance form example). Young & Rubicam Argentina created a few different television ads showing these possible situations in a very funny way. (It helps if you speak a little bit of Spanish.)
The ad finishes with the statement that if the name would have been different, the taste would still be the unmistakable ’sabor del encuentro’.
It is a great and successful campaign not just because the ads are very funny, but because it includes all Argentineans. It is ‘their’ beer. The print campaign makes this even more clear by adapting their billboard ads dependent on the city and even neighborhood. In Rosario I saw a special version for neighborhood Arroyito. I like this what I call ‘glocal’ approach.
Cliente: Cervecería y Maltería Quilmes
Agency: Young & Rubicam
Creative Directos: Darío Rial & Diego Tuya
Creative team: Diego Tuya, Darío Rial, Ignacio Galardi, Paulina Ordás, Fernando Meccia, Federico Aubone, Carolina Aguilar
And a surprise it is. A pleasant one. Nice work by Cinco.
After visiting cities such as Amsterdam, Berlin, Taipei, London and Paris, the IAM1 Journey continues with a tour thru Buenos Aires, Argentina. The IAM1 Journey promoting the classic Nike Air Max and the new Air Maxim introduces you to creative types of Buenos Aires such as Drum N’ Bass DJ Bad Boy Orange, tattoo artist Pirahna, filmmaker Andy Fogwill, designers Coty Larguia and Cecilia Glik and art gallerist Ana Torrejon. The videos are presented by Tuti Gianakis of Revista Remix and distributed by VisionInvisible (an Argentinean blog worth checking out). Great initiative.
Nike Sportswear – The IAM1 Journey Buenos Aires from Vision Invisible on Vimeo.