They say everyone will get his 15 minutes of fame. I guess I had mine already. On the last day of my kind of internship at digital agency Pool Worldwide in Amsterdam I attempted to play the song Amélie on 6 iPhones. I studied piano at the conservartory of Rotterdam and the guys at the agency had the fantastic idea ´to do something´ with my musical skills. I got like 30 minutes to rehearse the song, because everybody needed their phone for obvious reasons. The result after recording were minutes tape of failed attempts, cursing (in different languages), people calling while trying to play, and sometimes a melody sounding like Amélie. I thought…
We could never have imagined the video would have so much success and actually become a viral. Our friends of First took care of the seeding by getting the video on popular Dutch video blog Dumpert resulting in more than 61.000 views and many reactions (some pretty funny), amongst others. The video found its way to other Dutch blogs and websites; NuJij.nl, Fok en Frank-ly,e tc.
It really started to get pretty amazing when the video became a viral after being picked up from YouTube by websites as Collegehumor and Leo Burnett Frankfurt wrote about it in their trends report Cultural Fuel. Even my friends at Leo Burnett Argentina tweeted about it and some Apple-minded blogs mentioned the video too.
It resulted in 400.000+ views (and counting) on YouTube only. And because the video was a kind of a present they put a link to my foundation El Desafiothriving an interesting amount of visitors to the website.
I have to be honest, in the beginning I did not know what to think about my performance. If my conservatory teacher would see it he would be ashamed. Now I can’t be anything else than happy, because the video definitely opened doors for me. It shows that raw creativity without too much thinking on strategies can be very successful. A lesson agencies can profit from when producing their ‘virals’.
My 15 minutes of fame have passed. Guess I can start writing my memoirs.
January 18th, 2010 at 11:16 am
Awesome video with a great story. Didn’t expect the video to receive this amount of views. Great job Jorn!
January 18th, 2010 at 11:57 am
Nice viral Jorn!
Ik lees dat je net klaar bent met je stage, zin om een andere, waarbij je ontzettend veel en vette dingen mag doen, bij ons te lopen?
http://mediastages.nl/stages/detail/?action=sp&sub=stage&spid=2450
Bel maar als het je wat lijkt!
gr Oskar
0625014971
January 19th, 2010 at 1:11 am
Nice video! Good for you my friend! To be honest I am impressed by your music skills!! Congrats!!
January 19th, 2010 at 3:39 pm
Thanks for all the love
. @Luz, I can do better than this. They just need to give me some time to practice. I will accept challenges! You know!