After the celebration of 60 Years of Soles & Stripes Adidas Originals Argentina decided it was time for a fresh layer of paint in their store in Palermo, Buenos Aires. Instead of doing it the traditional way they asked local artists Gualicho and Pum Pum to decorate the shop. Pum Pum painted his characteristic rebellious and naieve figures in the fantasy world created by Gualicho. The result is a balanced combination of art and marketing which should inspire more companies. In a globalized world were most shopping streets look the same the collaboration of brands with local artists is the way to go. Both from an ethical, design and commercial point of view.
Source: Atypica